The smoked, pulled pork at Smokebox BBQ is genuinely some of the best eats we’ve ever had.

Naturally, in just a year, Smokebox BBQ became a well loved lunch spot with a strong social media presence. They were looking for a brand refresh that would capitalize on this.  

For Smokebox BBQ we set out to make a brand that calls back to the iconic signage of vintage American BBQ joints, cementing Smokebox BBQ as “here to stay” and hinting at the authentic BBQ/smoke training and experience of the head chef.